Contributed photo
Lund Boats in New York Mills and the Minnesota Vikings recently announced a new partnership that brings two Minnesota brands together in a joint venture to promote both brands.

There are some things that are just part of being a Minnesotan. Early mornings on the lake, watching the Vikings fight for every yard on a Sunday afternoon, and a deep pride in the brands and traditions that have shaped this state for generations.

Lund Boats is proud to announce a new partnership with the Minnesota Vikings: a collaboration that brings together two iconic Minnesota brands built on the same foundation: craftsmanship, performance, community, and an unshakeable connection to the people who call this state home.

Why this partnership makes sense

Lund has been building boats in Minnesota since 1948. The Vikings have been rallying this state since 1961. Both organizations have earned the loyalty of generations of Minnesotans, not just through what they do, but through what they stand for.

  “For decades, Lund has represented craftsmanship, durability, and performance on the water,” said Jeromie Johnston, President of Lund Boats. “The Minnesota Vikings embody that same commitment on the field. Together, we’re celebrating the traditions that make this state special from early mornings at the lake to Sundays at U.S. Bank Stadium.”

  That’s not marketing language. That’s just Minnesota.

What’s coming

This is just the beginning. Throughout the year, fans and Lund customers can look forward to co-branded content, in-stadium visibility at U.S. Bank Stadium, player engagement opportunities, and exclusive promotions that bridge the worlds of outdoor adventure and Vikings football. 

Lund will also support select Vikings community initiatives across the state  because both organizations believe that showing up for Minnesota goes beyond the boat ramp and the football field.

Built for Minnesotans, by Minnesotans

Lund was founded in 1948 with a simple mission: build the most durable, functional aluminum fishing boats in the industry. More than 75 years later, that commitment hasn’t changed. Lund boats are known for industry-leading resale value and a legacy of being passed down from one generation to the next because when something is built right, it lasts.

  That’s the same pride the Vikings bring to the field every season. And it’s the same pride Minnesotans bring to everything they love about this state.